About the Author

Dr.V.Balu, the author of the ‘baluguides’ is a Principal [retd] from a city college in Chennai. He is a Post-graduate in Commerce and Management and also a Doctorate in Commerce. During 2011, he got his D.Litt., in Commerce. His total teaching and research experience is 35 years. Initially, in the year 1993, he wrote a book on his research area “Entrepreneurial Development” for the benefit of the M.Com students of Madras University in the form of a guide. Then to cater to the needs of the average and non commerce and also the management students, he started writing the guides to the MBA students of Madras, Anna and other Universities for both regular and distance education.

He is a research guide and he has produced more than 32 Ph.Ds and 125 M.Phils in both Commerce and Management. He is an approved Guide of Madras University, Bharathiyar University, JNTU, Hyderabad and other Universities for Guiding Ph.D scholars. Approximately, he has written 100 and above guides to the students. He has received the TN Government award for the best book written in Tamil twice. He has written articles in Indian and abroad Journals. He has participated in more than 30 and 40 conferences and presented research papers. HE IS GUIDING THE MBA STUDENTS AND M.Phil STUDENTS OF MADRAS AND OTHER UNIVERSITIES FOR PROJECT WORK.

About the Publications

Sri Venkateswara publications was established in 1991 at No.11, Karaneeswarar Pagoda Street, Mylapore, Chennai-600 004. It has published more than 150 books to cater to the needs of especially the MBA students of both Madras University and Anna University. Most of the MBA students, particularly under the Distance Education mode were very much benefited by reading the guides. It has also published books/guides for B.Com and M.Com subjects of Madras and other Universities.